Easy and Inexpensive Ways to Thank Donors through Social Media
Nonprofits often have a hard time finding and retaining long-term donors. As many donors as have been received. It is not uncommon for them to lose or lose as much money as they received in donations, which is why the whole effort is running on the trade mill. There is a lot of effort, but there is no movement forward.
Donors decide to stay loyal to your organization and give back based on three things. They must receive timely and meaningful acknowledgment of their gift. In practical terms, the acknowledgment should be immediate and should consist of more than just one receipt.
Share Helpful Resources:
The best long-term strategy to thank donors and encourage them to be part of their nonprofit community is to share practical, useful, and valuable information on a regular basis. You can get this information by understanding your donors well, and because of them, they get ticked off.
- What are their interests?
- What resonates?
- What things arise from a process?
- Does it fall flat?
Answer Common Donor Questions on Facebook:
Think about the Frequently Asked Questions, which you receive from donors. Prepare short answers to each question, add excellent visuals, and you’ve got a useful and informative Facebook post.
Showcase Your Donors:
On social media, you have separate and limited characters to get users’ attention. In any social media post targeting donors, start with “because of you” or “thank you for your generosity”.
Create Thanksgiving Videos Using Facebook Live and Instagram:
Facebook Live and Instagram are mobile apps that allow you to take videos and share them from any mobile device. Using just your smartphone, you and your staff or your volunteers can create a short and sweet Thanksgiving video after the donation comes in.
Provide Exclusive Access:
Offer exclusive access to your top executives to your donors directly via Google Hangouts or a webcast on Facebook. Experiment with live streaming apps like Periscope or Mercat, and look behind the scenes at a program or program.
The Gates Foundation, for example, uses Facebook Q&E directly to give its supporters access to Bill Gates and to promote their work and mission.
The most important way so far is to show your impact, that you can use social media to thank donors. Tell them where their money has gone and thanked them for helping make the world a better place by sharing regular, meaningful updates on your clients, your work, and your impact.
Boston Children’s Hospital often shares inspiring posts on its Facebook page, often featuring the story of a patient who was helped by a hospital.
Make Yourself Accessible:
Donors can often be the result of poor customer service. It can be just as easy to answer questions and comments whenever it comes to treatment. Avoid discussions and conversations on your social media channels. Since appropriate or direct people offline to address your concerns.
Run a Thanksgiving Campaign:
Girls Inc. launched the “30 Days of Thanksgiving” campaign to thank its donors, using a multimedia approach to social media.
The Wellbeed Alliance turns to its blog and social media channels twice a week in November to express gratitude to its donors, employees, volunteers, and partners. Through visuals and graphics, Wellbeed tells the story of one or more people, to whom they belong.
Connect donors to each other:
Start a special Facebook or LinkedIn group for your donors. Create groups for donors, who also raise funds on your behalf. Especially pleasing, because they can then share best practices, ideas and give feedback on each other’s campaigns. Donors are also people and have their own careers and professional interests. A great way to thank them is to help them move forward and build their networks.